Bank of America Customized – How to apply

By Raquel Oliveira • 03/18/2025

Bank of America Customized earn 2% cashback on grocery store and wholesale club purchases.

The Bank of America Customized Cash Rewards credit card is an excellent choice for those seeking flexible cashback rewards. Cardholders can select a 3% cashback category, allowing them to maximize savings on purchases that best match their spending habits.

In addition, users earn 2% cashback on grocery store and wholesale club purchases, while all other transactions receive 1% cashback, making it a versatile and rewarding option for everyday expenses.

With no annual fee, this card lets users enjoy their cashback benefits without extra costs. Plus, new cardholders can qualify for a $200 welcome bonus after meeting the minimum spending requirement.

In this article, we’ll explore how the card works, its benefits, potential drawbacks, fees, and the application process, helping you decide if it aligns with your financial goals and shopping preferences.

How Does the Bank of America Customized Credit Card Work?

The Bank of America Customized credit card is designed to let users choose a 3% cashback category. This feature makes it unique, as cardholders can select a category that best suits their spending habits and financial needs.

The available 3% categories include gas, online shopping, dining, travel, drug stores, and home improvement. Users are allowed to switch their category once per month, ensuring they always maximize rewards in the right areas.

Additionally, the card provides 2% cashback on purchases at grocery stores and wholesale clubs. Since food expenses make up a significant part of most budgets, this feature is especially beneficial for families and frequent shoppers.

All other purchases automatically earn 1% cashback, ensuring that cardholders are always receiving some form of reward, no matter where they shop. There is no need to track points, as cashback is credited automatically.

Main Benefits of the Bank of America Customized Credit Card

• Ability to choose a 3% cashback category, allowing users to adjust rewards based on monthly spending habits and financial goals.
• Automatic 2% cashback at grocery stores and wholesale clubs, making it ideal for individuals and families who frequently buy household essentials.
• No annual fee, providing long-term value by allowing cardholders to enjoy rewards without worrying about paying a yearly charge to maintain the card.
• A $200 bonus for new users who spend $1,000 within the first 90 days, giving cardholders an easy way to earn extra cashback early on.

Cons of the Bank of America Customized Credit Card

The 3% cashback categories are limited to specific spending areas, making it less appealing for individuals whose expenses do not fit within the available options.

Cashback rewards are capped at $2,500 in combined 3% and 2% spending per quarter, meaning that additional spending beyond this limit only earns 1% cashback.

After the introductory period, the APR varies between 18.49% and 28.49%, which could be costly for users who carry a balance from month to month.

Balance transfers come with fees, charging 3% for transfers made in the first 60 days and 4% for transfers made after this period, increasing the cost of consolidating debt.

APR and Fees of the Bank of America Customized Credit Card

Understanding the costs associated with the Bank of America Customized credit card is essential for managing finances and ensuring that rewards outweigh potential fees.

• A 0% introductory APR applies for 15 billing cycles on both purchases and balance transfers, making it a good option for those needing short-term financing.
• After the introductory period, the APR becomes variable, ranging from 18.49% to 28.49%, depending on the cardholder’s creditworthiness and financial history.
• Balance transfers have a 3% fee if completed within 60 days of account opening, increasing to 4% for any transfers made after the initial promotional period.
• Late payments can result in additional penalty APR charges and fees, emphasizing the importance of making on-time payments to avoid extra costs.

How to Apply for the Bank of America Customized Credit Card

Applying for the Bank of America Customized credit card is a straightforward process, with online applications often resulting in quick approval decisions for qualified applicants.

• Visit the official Bank of America website and navigate to the credit card section to begin the online application process.
• Fill out the application form with personal details, including name, address, income, and Social Security number, to allow for credit evaluation.
• If you are already a Bank of America customer, log in to your account to speed up the application process and verify pre-approval offers.
• Once approved, the card will arrive within 7 to 10 business days, at which point it can be activated and used immediately for purchases and cashback rewards.

Who Should Apply for the Bank of America Customized Credit Card?

The Bank of America Customized credit card is ideal for individuals who want a flexible cashback system that allows them to choose their rewards category each month based on changing spending habits.

It is a strong option for those who frequently shop at grocery stores and wholesale clubs, as the 2% cashback ensures consistent savings on food and household essentials.

Additionally, the card is well-suited for budget-conscious users who prefer a no-annual-fee credit card that still provides valuable rewards and a welcome bonus.

However, individuals who want higher fixed cashback rates without quarterly spending caps or more diverse category options may find other cashback credit cards more beneficial.

Final Considerations

The Bank of America Customized credit card provides strong cashback rewards, flexible category selection, and no annual fee, making it a compelling option for individuals who want to earn cashback on their everyday purchases.

While the $2,500 quarterly cap on 3% and 2% earnings may limit high spenders, the ability to adjust the cashback category ensures it remains adaptable to different spending needs.

Before applying, consider whether the available categories and cashback limits align with your spending habits, ensuring that the card provides long-term financial value and benefits.